Bullying is one of the most common problems affecting children and teenagers today. Bullying is an act of repeated aggressive behavior in order to intentionally hurt another person, physically or mentally. Bullying is characterized by an individual behaving in a certain way to gain power over another person.
It is estimated that about 60-80% of children are bullied at school. Since bullying is mostly ignored, it may provide an important clue in crowd behaviour and passer-by behaviour. When someone is bullied, it is not only the bully and victim who are becoming less sensitive to violence. In most cases, the friends and classmates of the bully and the victim accept the violence as normal.
Despite the large number of individuals that do not agree with bullying practices, there are very few that will intervene on behalf of the victim. In most bullying incidents, bystanders usually do nothing. If the bully faces no obstruction from the people around, it gives permission to continue behaving badly. There are a wide variety of reasons why children choose not to intervene. They worry that they will be embarrassed, make the situation worse or risk becoming the next victim.
BullyTag technology empowers victims and bystanders to anonymously report real-time information on bullying incidents occurring around them through the use of a smart phone they already possess. BullyTag provides a smart, simple user interface that automatically categorizes incidents as they are reported in specific locations and notifies those in a position to take action via our management dashboard.